CALA 2015 fall conference & trade show

October 19-21 | Westin Mission Hills Resort and Spa, Rancho Mirage

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  • Are you looking for innovative sales and marketing strategies?
  • Seeking to balance technological efficiency with mindful, person-centered care?
  • Want to hear the latest on Alzheimer’s disease and other dementias?

Each year, Assisted Living providers and associate businesses come together at the CALA Conference & Trade Show to share best practices, learn about new products and services, network with colleagues, and obtain ready-to-use tools and strategies for providing high-quality care to residents.

Attend this conference and trade show and you’ll gain:

  • Helpful insights and practical take-aways to strengthen and enhance your skills
  • Legal, regulatory and policy updates to ensure you’re up-to-date and in compliance
  • Up to 17 RCFE CEUs, including 7.5 dementia credits (also available: NHAP, BRN and BBS)


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The Westin Mission Hills Golf Resort & Spa
71333 Dinah Shore Drive
Rancho Mirage, CA 92270
Hotel Reservations:
The CALA room block is full and the Westin Mission Hills has limited availability. Click here to check the hotel availability.

If you are unable to book a room at the Westin, please contact A Room With A View for information on the designated CALA overflow hotel; They will secure the lowest available rates within a short distance of The Westin. In the event that rooms become available at The Westin due to cancellations,; A Room With A View will notify conference attendees and help transfer reservations back; to The Westin in the order in which they were booked. A Room With A View can be reached at 1-800-780-4343. This is a FREE SERVICE for all CALA attendees.

*Hotel Reservation Alert – Attendees and Exhibitors

We would like to make you aware of a situation that has been brought to our attention. An exhibitor notified us that they had been contacted by a company, Global Travel Partners, urging them to take advantage of special room rates for the Westin Mission Hills Resort and Spa. Unfortunately, it has become common for these types of scams to target conference and trade shows. They will claim they can get better rates or that rooms are limited, or use other sales pitch methods.

These companies are not authorized to represent CALA or the Westin, nor do they have access to official contracted hotel room blocks or rates on behalf of the Westin. For your own protection, if you are contacted by a company presenting itself as a housing provider, please do not make reservations or provide them with any information as they are not legitimate.

If you have any questions, please contact Nancy Ball at or (916) 448-1900.



As CALA celebrates its 20th anniversary, members will gather on the Master’s Plaza at the Westin Mission Hills Resort and Spa to enjoy a cocktail party and south-of-the-border dinner. Enjoy the pleasant evening weather and the beautiful resort surroundings, providing a perfect venue for fun and celebration shared with CALA members.

Sign up now!


Check Out the New & Improved Conference App!
Create a personal schedule, check out speaker and exhibitor profiles, access the attendee list, and more! Be sure to download the app ahead of time so you can access handouts at the conference. Don’t forget to rate the sessions and your overall conference experience from the app!