2017 Fall News & Views - page 8

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Member advocacy is a powerful tool
used to educate state and local elected
officials, community organizations,
and fellow citizens about the beneficial
impact Assisted Living, Memory Care,
and Continuing Care Retirement
Communities make in the lives of
residents. That’s why CALA decided to
launch a new recurring
News & Views
article focused on CALA members’
grassroots and advocacy activities.
Lyndee Whaley, NHA,
MHA, MHR, Executive
Director of Sunrise
Assisted Living
of Fair
Oaks, is our first featured
advocate. She is a
longtime Sunrise employee and active
CALA advocate. We asked Lyndee some
questions about her advocacy activities
and she provided some very inspirational
answers.
How have you engaged in
advocacy at the local level by
hosting your legislators or
legislative staffers or other elected
officials at your community?
LyndeeWhaley:
Over my 16-year tenure
at Sunrise Senior Living, we have had
many opportunities to host legislators,
legislative staffers, and other elected
officials in our Sunrise communities.
We had a legislator and staffer visit our
community prior to the election a few
years ago and it was one of the most
successful, intellectual, and thought-
provoking events ever for constituents,
our residents and team members.
What has been your experience
with CALA’s Advocacy Day and
Day in Your District events?
LyndeeWhaley:
It has been my privilege
and pleasure to have participated in
CALA's Advocacy Day over the past 17
years. It is so amazing to remember
back to this event and how it has gone
from just being a handful of us to a total
sell-out with waiting list. I remember
participating in Day in Your District the
past three years and this has been an
enriching and engaging experience for
me.
Have you had the opportunity
to advocate for/educate about
your model of care in speeches
or meetings with local, regional,
or statewide groups? If you used the
Voice of Assisted Living
materials, how
did the materials help and how were
they received by the audience?
LyndeeWhaley:
I have had the
opportunity to advocate for and educate
about Assisted Living in presentations
with local groups, for example, the local
Chambers of Commerce in surrounding
areas—Fair Oaks, Folsom and Orangevale.
I have used the
Voice of Assisted Living
and the audiences I have presented this
information to were very impressed. I
have also printed out information for
our Executive Director roundtable to
demonstrate what fantastic resources are
posted on the CALA website. We are all
stronger for the easy access and use of
CALA's website-based information and
educational tools.
Do you have any guidance to
share with other professionals
on how to stay involved and
motivated in grassroots
advocacy with so many other priorities
demanding your time and attention?
LyndeeWhaley:
In order to stay involved
and motivated in grassroots advocacy
with so many other priorities demanding
my time and attention, I make a five
times a year commitment. I make the
commitment to attend CALA's annual
Spring Conference & Trade Show, attend
Advocacy Day, attend Day in Your District,
and, every six months, plan to host a
legislative event at our community. I
recommend this “high five” approach
for Assisted Living and Memory Care
advocacy. My recommendation would be
to:
Attend CALA's annual Conference
& Trade Show to surround yourself
with the best people.
Attend Advocacy Day, because we
believe in our people and we need to
champion ourselves.
Participate in Day in Your District to
keep informed and be that trusted
resource for our legislators.
Host semi-annual events to build
stronger professional relationships.
“Think big” and do the impossible
when we need to stand together.
How strong will you be when hit with
distractions? Do not allow yourself to
get so involved in “busy work” that you
do not take the time to get involved in
grassroots advocacy. If you think of the
“high five” rule—mentioned above—and
commit, you will be consistent as well as
successful. Mentor a fellow professional to
join our efforts and support them as well, to
maximize involvement and engagement in
CALA and its legislative efforts. In particular,
those of us serving in Sacramento—the
California state capitol—need to be leaders.
LYNDEE WHALEY
advocate
in action
:
The "High Five" Approach to Grassroots and Advocacy
Would you like to be a featured advocate in
a future
News & Views
issue? Sign up to be a
CALA Advocate in Action by emailing Selena
Coppi Hornback at
.
Participate in CALA-sponsored advocacy events,
give a
Voice of Assisted Living
presentation,
invite your legislators and elected officials to
tour your community, and most importantly,
make sure you tell CALA about your activities by
emailing Selena.
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