Communication Strategy

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Building Your Communications Strategy

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Every Assisted Living community should have a strategy for communicating with the media and the public. Sharing stories about special events and accomplishments and preparing to deliver crucial or time-sensitive information will benefit your community and your residents. CALA has developed a set of instructions to help you prepare a communication strategy, as well as press release templates to get you started. Access to these resources is a benefit of membership.


How and When to Contact the Media
Learn how to correct inaccuracies, generate good news stories, and use the media as a resource.

Sharing Your Positive News Stories
Learn how to establish a social media presence and connect with reporters to share your good news.

Preparing for Crisis Communication
Learn the important steps to developing an effective crisis communication plan for your Assisted Living community.

Responding to Consumer Reporters
Learn how to respond to inquiries from reporters who investigate and attempt to resolve customer complaints.

Sample Press Releases

Assisted Living Week Events
Community 1st Year Anniversary
Legislator Visit
Milestone Birthday
New Resident Program