Thank you for visiting CALA’s website (caassistedliving.org). We are committed to protecting and maintaining your privacy. This Privacy Policy explains our policies regarding the collection and use of personal information about users of our website. This Privacy Policy was last updated on February 25, 2026.
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Information Collection
In certain sections of this website, we may ask you to submit your personal information to us, and we may invite you to submit questions and comments and to request information. In addition to any personal information that you may voluntarily provide, the website collects information using cookies and other third party tools. Please refer to the sections below on “Cookies and Web Beacons,” “Third Party Analytics Tools,” and “Third Party Advertising Tools” for more details about the personal information that these tools collect and use.
Due to the nature of some of our services, you may provide us with personal information such as your name, email address, postal address, phone number, and other information that you voluntarily transmit along with your communication to us. We may collect the following categories of personal information:
• Identifiers such as name, email address, phone number, or other similar identifiers
• Customer records information such as information you provide to register for CALA conferences and educational courses
• Protected classifications under California or federal law such as race, gender identity, or age
• Internet or other electronic network activity information such as browsing history and your interactions with our website
• Geolocation
• Professional or employment-related information
• Education information
• Inferences drawn from any of the above personal information
• Other personal information that you share with us.
We may also share the above personal information with third parties who help us with our operations, marketing, and other similar matters.
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Information Use
We may use your personal information to respond to your requests, to send you notices and information that may be of interest to you about our services, and to improve the content and general administration of the website and our services.
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Children’s Privacy
We recognize the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. Neither the website nor our services are intended for children under the age of sixteen (16). We do not target our services or this website to children under sixteen (16). We do not knowingly collect personal information from children under the age of sixteen (16).
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Cookies and Web Beacons
Cookies are small files that store data on your computer and collect certain information about how you visit our website. We may use session, persistent, and third-party cookies to make it easier for you to navigate the website and to track the overall website experience. We may also use web beacons to determine if someone has visited our website. If you reject cookies and/or web beacons, you may still use the website, but your ability to use some areas of the website may be limited.
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Third Party Analytics Tools
Beyond the personal information that you voluntarily provide to us directly, we use analytics tools, including third party technologies, to collect information through cookies. This allows for the aggregation of certain types of visitor information for analysis and advertising, including geolocation, device type, onsite website usage and behavior, demographic data, and purchase history.
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Third Party Advertising Tools
We use analytic tools to display relevant advertisements to previous website visitors for purposes of what is called “remarketing or retargeting.” In addition, we may set cookies and serve advertisements to you on third party websites. Third party vendors also may display our ads on websites across the Internet. This includes utilizing aggregated user data to create remarketing/retargeting “lists,” or groups of users with similar demographics or behaviors, to display advertisements to them based on their demographics and inferred interests.
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Links to Third-Party Web Sites
The website may provide links to other Web sites or resources over which we do not have control (“External Web Sites”). Such links do not constitute an endorsement by us of those External Web Sites. You acknowledge that we are providing these links to you only as a convenience, and further agree that we are not responsible for the content of such External Web Sites. Your use of External Web Sites is subject to the terms of use and privacy policies located on the linked to External Web Sites.
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Usage Information
We automatically collect information about your interactions with the website, including information about the device you use to interact with and/or access the website, such as: IP address, access dates and times; information about your approximate location (as determined through your IP address); hardware and software information; mobile, computer or hardware device information; device event information; and crash data. This information allows us to understand how you have used the website, which may include administrative and support communications with us or whether you have clicked on links to External Web Sites. It also may include other actions that you have taken in connection with your use of the website. We automatically collect log data when you access and use the website, even if you have not created an account or logged in.
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Our Response to “Do-Not-Track” Signals
Many web browsers offer a Do-Not-Track (“DNT”) feature to set your privacy preferences regarding your data and online browsing activity. Currently, there is no uniform standard regarding DNT signals. As such, we do not currently respond to DNT signals or similar mechanisms that automatically communicate your privacy preferences. If a uniform standard for DNT signals is developed that we must follow, we will inform you about such practices in an updated Privacy Policy.
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Aggregate Information
We may collect and track the total number of visitors to the website, the number of visitors to each page of the website, External Web Sites linked to, and other aggregated data collected through our services. We may analyze this data for trends and statistics in the aggregate but it will be maintained, used and disclosed only in aggregate form and it will not contain personal information. We may use such data for purposes such as analyzing trends, administering the website, and understanding how users interact with the website.
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Disclosure of Personal Information
We may provide your personal information, data generated by cookies and third party analytics tools, and aggregate information to the vendors and service agencies that we may engage to assist us in providing our services to you. These include social media and marketing providers.
We will disclose your personal information if we reasonably believe that we are required to do so to comply with any law, regulation, or other government authority, to assist in any investigation, to protect our or our users’ rights, or to enforce our policies. We will not sell your personal information to any company or organization, except that we may transfer your personal information to a successor entity. This could occur upon a merger, consolidation, or other corporate reorganization in which we participate or upon the sale of all or substantially all of our assets to which this website relates.
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How Long We Keep Your Personal Information
We will keep your personal information for as long as is necessary for the purposes for which it was collected. The length of time we keep your personal information may vary depending on our regulatory obligations (e.g., compliance with financial, tax, employment, and social security regulations), and our need to establish, exercise, or defend legal claims.
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Security
We employ industry standard procedural and technological measures that are reasonably designed to help protect your personal information from loss, unauthorized access, disclosure, alteration, or destruction. These may include, without limitation, firewalls, password protection, secure socket layer, and other security measures to help prevent unauthorized access to your personal information. Unfortunately, neither the transmission of information over the internet nor the storage of information on internet-connected servers is completely secure. As a result, we cannot provide any absolute guarantees of the security of your personal information.
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Notice to Users Located Outside United States
This website and the services on it are targeted for users in the United States of America only. Any information that you enter on this website may be transferred outside of your home country to the United States, which may not offer an equivalent level of protection to that provided by your home country’s data protection laws.
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Privacy Policy Updates
We may need to update this Privacy Policy from time to time. If so, we will post the updated Privacy Policy on the website. We encourage you to review this Privacy Policy regularly for any changes. Your continued use of the website and our services constitutes your acceptance of this Privacy Policy and any updates.
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Contact Us
If you have any questions regarding this Privacy Policy please contact us by phone at (916) 448-1900 or email at info@CAassistedliving.org.