Trade Show Registration

2018 Dates

Spring: June 4-6 | Hyatt Regency Sacramento & Sacramento Convention Center
Fall: November 5-7 | Renaissance Palm Springs Hotel & Palm Springs Convention Center

Exhibitor registration includes:

  • Two full conference registrations, including meals (valued in excess of $1,100)
  • Exhibit booth rental – 8×10 piped and draped booth with 8’ high draped back wall and 3’ high draped side walls
  • 7”x 42” company identification sign
  • Carpeted exhibit hall – Fall only (Booths will not include carpet at the Sacramento Convention Center.)
  • Program listing and description in onsite conference program and conference app
  • Exclusive exhibit hours, tentatively set as:
    • Monday, 4:45 – 6:15 pm | Exhibit Hall Wine Tasting
    • Tuesday, 12:00 – 1:30 pm | Luncheon in Exhibit Hall

Click here for a printable version.

The following information will be listed in conference material:



1st Attendee Name:

1st Attendee Title:

1st Attendee Email:

1st Attendee Direct Phone:

2nd Attendee Name:

2nd Attendee Title:

2nd Attendee Email:

2nd Attendee Direct Phone:


City, State, Zip:



Contact for Billing & Coordination





Logo: CALA will include your logo in the final program if received by the program cutoff date. You may email your logo in a pc-compatible format (.tif, .png, .jpeg, .eps) to:

Conference Program Information
Your company contact info will be included in the final program based on information you give us on your reservation form. Please describe your product/service, in 25 words or less, as you wish to have it appear in the final program, in the space provided below.

Company Description:

ONE SHOW - Regular Rates
Non-Members $1345
Industry Partners $1145
Supporting Partners $1075
Sustaining Partners $670
ONE SHOW - Early Bird Rates*
Non-Members $1280
Industry Partners $1085
Supporting Partners $1020
Sustaining Partners $640
TWO SHOWS - Regular Rates (rate shown is per show)
Non-Members $1210
Industry Partners $1025
Supporting Partners $965
Sustaining Partners $605
TWO SHOWS - Early Bird* (rate shown is per show)
Non-Members $1145
Industry Partners $970
Supporting Partners $915
Sustaining Partners $570

Note: Both shows must be purchased together in order to qualify for two show pricing. Early bird rates must be paid in full by March 16, 2018. Two show rates are for the 2018 Spring and Fall.

*Early Bird Payment Deadlines:
One Show: Full payment must be received by February 9, 2018 for the spring, or July 6, 2018 for the fall.
Two Shows: Full payment must be received by March 16, 2018 for both the spring and fall.

Booth Selection View Trade Show Floor Map

Payment Info

Grand Total: (For two shows, the total is the rate x 2)

Payment Method: Check (Made out to CALA)Credit Card (VISA, MC, Amex)

Card Number:

Expiration Date:

Cardholder Name:

If opting to pay by check, please mail to: CALA, 455 Capitol Mall, Ste 222, Sacramento, CA 95814.

I have read and agree to abide by trade show rules and regulations listed below.

Rules & Regulations

Terms and Conditions
Exhibitors agree to abide by all terms and conditions as set forth in these rules and regulations, which forms a part of this agreement between exhibitor and CALA. Failure to abide by show regulations may result in removal of the exhibit and exhibitor from trade show floor and/or prohibition from exhibiting with CALA in the future.

Exhibit Space Location
CALA shall use its best efforts to locate the booth in one of the locations designated by the Exhibitor on the booth layout map to provide physical separation of the booths of those competitors from whom Exhibitor has requested such separations. Notwithstanding the above, CALA reserves the right to change location assignments at any time, as in its sole discretion deem necessary.

A $200 cancellation fee will be applied to cancellations received in writing by March 16, 2018 (Spring) or August 17, 2018 (Fall). All cancellations after these dates are non-refundable.

Exhibit Booth Specifications
Each 8d x 10w booth features pipe and drape construction and a 7” x 44” company identification sign. EXHIBIT FEES DO NOT INCLUDE BOOTH FURNISHINGS OR ELECTRICITY. Furniture and electricity are available through Rossi Expositions, Inc. You will receive an order package automatically upon registering with CALA. Order booth furnishings and electricity in advance to receive a discount and to ensure the best service. Booths will not include carpet at the Sacramento Convention Center (Spring).

Exhibitor Guidelines
Electrical or other mechanical apparatus must be muffled so that noise does not interfere with other exhibits. Volatile or inflammable oils, gasses, unprotected picture film, other explosive or inflammable matter, or any substance prohibited by city laws or insurance carriers are not permitted on premises.

No exhibit will be permitted to span an aisle by roofing or floor covering. Exposed unfurnished sides of exhibit backgrounds must be draped to present an attractive appearance.

Inspections of the exhibits will be made during the set-up time and an effort will be made to advise exhibitors of any deviation from the exhibit rules. In the event an exhibitor is not available, the decorator, with the approval of CALA, will provide draping deemed necessary (including draping of any unfinished tables) and submit charges to the exhibitor.

Exhibitors will abide by CALA’s set-up and tear down times. No booths may be dismantled prior to the end of the trade show.

Exhibitors may supply giveaways and take orders for goods and services only in their designated exhibit spaces. Canvassing or distribution of advertising matter outside the exhibitor’s own space will not be allowed. Please note, however, that exhibitors are encouraged to participate fully in the conference, thereby enhancing personal knowledge of the Assisted Living field and establishing personal contacts beyond those made in the exhibit hall.

Any display of literature by non-sponsoring or non-exhibiting entities is strictly prohibited. All such activity is sanctioned solely by CALA. Sublease of exhibit space is not permitted.

The exhibitor assumes the entire responsibility and liability for losses, damages and claims arising from injury or damage to exhibit equipment and other property brought upon the premises of The Sacramento Convention Center and/or The Palm Springs Convention Center (hereinafter referred to as “the trade show site(s)”) and shall indemnify and hold harmless CALA, its agents and subcontractor, the trade show site(s) and their hotel agents, staff and employees from any and all such losses, damages and claims. Exhibitors shall be fully responsible to pay for any and all damages to property owned by the trade show site(s), its owners or managers, which result from any act of omission of Exhibitor. Exhibitor agrees to defend, indemnify and hold harmless, the trade show site(s), its owners, managers, officers or directors, agents, employees, subsidiaries and affiliated from any damages or charges resulting from Exhibitor’s use of the property. Exhibitor’s liability shall include all losses, costs, damages or expenses arising from, out of, or by reason of any accident or bodily injury or other occurrences to any person or persons, including the Exhibitor, its agents, employees and business invitees which arise from or out of the Exhibitor’s occupancy and use of the exhibition premises, the trade show site(s) or any part thereof. However, the exhibitor holds the responsibility to obtain insurance and to secure materials. CALA and the trade show site(s) do not guarantee or protect the exhibitor against loss or damage of any kind.

Union Regulations
In order to conform to union contract rules and regulations, it will be necessary for all exhibitors to utilize union personnel for display and sign hanging work within the show. In addition, all displays that exceed ten (10) feet in any direction, require the use of tools, or more than one person to set up, including laying of carpet, crating and uncrating, must be performed by union personnel.

This union has jurisdiction on the installation, placement and connecting of all electrical lines and power outlets, including flood and spot lights.

Exhibitor Agreement
By reserving a booth at the CALA trade show, the Exhibitor and all company representatives signify an understanding of the exhibit hall guidelines and agree to follow these guidelines during the CALA trade show.